+ The Highly team is now part of Twitter.

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How social platforms use other social platforms to win hearts and minds

digiday.com • Kerry Flynn • 10 months ago

Facebook’s new style, at least on Twitter: defensive, straightforward and cutesy.^2!

These accounts appear to be more for sharing community-related posts and product announcements. Facebook also does customer support in each of them.^1!

When Digiday reached out to Facebook’s public relations team to ask them about their Twitter use, they responded with a single emoji: “.”^1!