Back to Tesla. They’ve spent billions trying to move from a weird nerd vehicle for geeks to a mainstream car audience. And it’s working. The Model 3 is reaching people who didn’t even consider the original Roadster. This type of customer (which means most people, perhaps 80% of any market) is asking questions about reliability and wondering what they’ll tell their friends and spouse if they buy one. (If this sounds familiar, the very same thing happened with the Mac from 1984 until 1998… almost fifteen years of slowly moving to ‘normal’.)1!
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