A growing number of Americans seem to be convinced that some things are just better with butter. According to data from the USDA, per-capita consumption of butter reached 5.7 pounds in 2016 — up a 1.4 pounds since 1996 and a full pound since 2006. ¶ Retail data back up the trend. Information Resources Inc. (IRI), a Chicago-based market research firm, reported that dollar sales for the refrigerated butter category climbed 2.3% to $2.6 billion during the 52 weeks ending Aug. 6, 2017, continuing a multi-year trend. Unit sales rose 3.4%. Moreover, four of the top-10 butter brands — Kerrygold, Cabot, Tillamook and Crystal Farms — posted double-digit dollar and unit sales increases during the same timeframe.1!
See In Context Enable Web Highlights