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How to drive Facebook shares and comments on your web content

newswhip.com • Gabriele Boland • 6 months ago

Commenting behavior was a bit similar to shares. We again saw comments driven by content that was relatable and actionable, such as product releases or things that people could comment to share with their friends or with a personal experience or opinion of their own.^1!

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Unsurprisingly, the most commented stories also generally tended to be ones that were controversial or provoked outrage in readers. This could be anything from an article on pickle-flavored soft serve (from Delish, above) to a potentially racist prom dress.^1!

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However, our analysis shows that for the top commented stories, comments far surpass the number of shares, and will almost equal the number of likes of particularly controversial or political stories.^1!

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